As private
and public agencies seek innovative ways to employ the arts to improve and
strengthen communities, they have become increasingly interested in assessing
the impact of their investments. In this context, arts advocates and researchers
have made a variety of ambitious claims about how the arts impact communities.
These claims, however, are made problematic by the many complications involved
in studying the arts. Just consider the possible definitions of the phrase,
“the arts impact communities.” When speaking of “the arts,” do we refer to
individual participation (as audience member or direct involvement?), to the presence
of arts organizations (non-profit and for-profit?) or to art/cultural
districts, festivals or community arts? When speaking of “impact,” do we refer
to economic, cultural or social impact; do we refer exclusively to direct
community-level effects or do we also include individual- and
organizational-level ones? By “communities,”
do we mean regions, cities,
neighborhoods, schools or ethnic groups? Of course, there are no authoritative
answers to these questions, since different research questions require
different definitions. And as one might expect, arts impact studies employ
these heterogeneous definitions in a variety of combinations. Given this array
of definitions, how would we go about measuring the impact of the arts on
communities? One problem is that researchers and arts advocates rarely seem to
consider such complications when making claims about the broader impact of the
arts, and seldom discuss the implications of making particular theoretical and
methodological choices. In this paper, I will lay out some of the issues that
need to be addressed when thinking about and studying how the arts impact
communities, in addition to providing an introduction to the literature on artsimpact studies. I begin discussing the mechanisms through which the arts are
said to have an impact. Following this is a discussion of key theoretical and
methodological issues involved in studying the impact of the arts. I conclude
by suggesting areas for further research and reflecting on the limitations of
past research.
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